Walmart to Stock Super Rope Clinch

Just Right Products' Super Rope Cinch knot-tying device to be distributed by Walmart: owners attribute product success to social media, press releases.

The device can be used to secure a boat to the dock, fenders to a boat, towing arrangements for water-skiers and wake-boarders, and almost anywhere else a knot needs to be tied.

Using social media platforms like Facebook and Twitter, along with a website, blog and several online press releases, the Super Rope Cinch gained traction and popularity, which eventually led to major hardware and boating distribution channels, and now, Walmart.

Drew Bourke, vice president of Just Right Products LLC :
"If you had told me even five years ago that the use of social media and online press releases would assist a hardware / boating device in obtaining national retail distribution, I doubt I would have believed you. Now, I can't imagine how any product or service can be without social media and online press. Walmart's response to seeing the thousands of news and media websites that had re-published our press releases was simply priceless."