Walmart to Stock Super Rope Clinch
Just Right Products' Super Rope Cinch knot-tying device to be distributed by Walmart: owners attribute product success to social media, press releases. The device can be used to secure a boat to the dock, fenders to a boat, towing arrangements for water-skiers and wake-boarders, and almost anywhere else a knot needs to be tied. Using social media platforms like Facebook and Twitter, along with a website, blog and several online press releases, the Super Rope Cinch gained traction and popularity, which eventually led to major hardware and boating distribution channels, and now, Walmart.
