ISA to Display Sport 120 at FLIBS 2017
ISA 120 Sport (Photo: ISA)
ISA Yachts said it will display the ISA Sport 120’ at this year’s Fort Lauderdale International Boat Show (FLIBS), the world’s largest international boat show.
The 37-meter M/Y ‘Clorinda’, whose construction began in October 2016, is the hull #11 of the ISA Sport 120 range, launched in Ancona in July 2017 and the first yacht completed in the yard under the new ownership. She marks a true transition towards a completely renewed course of the Palumbo Group.
This is a strong indication from the Group, stating not only the importance they bestow to the American market, probably the most mature and demanding one, but also the full relaunch that is under way, with a direct presence on the most important markets in the world.
Overseas activities, which not only involve the participation in the boat show, are meant to strengthen the Group’s presence in US through the creation of an after-sale support network and is a key factor of the of the company's strategic expansion plan.
The entity of the brand’s relaunch is proved by the order book and the yachts that are already in construction in the Ancona facilities, the main construction site for new build yachts for the whole Palumbo Group.
In particular, the steel-and-aluminium Columbus 80 M is in build in the new shed, capable of hosting units up to 110 metres. Beside her, work has started on another two units: the recently sold ISA Alloy 43 M and ISA 65 M.
Last but absolutely not least, the magnificent GT 67, successor of the famous GT 66 “Okto” whose black profile has become an instant classic in the world of mega yachts, is also in production.
The number of big units that are under construction in Ancona are the best evidence of the shipyard’s ‘new era’, with huge investments by the new ownership and a thorough effort to design new models, increasing the presence on the most important markets in the world and taking employment and production capacity to the maximum level.
In fact, since the acquisition of the ISA Yachts brand and facility by the Palumbo Group in August 2016, all these aspects have quickly and constantly grown, up to the present, solid
situation.
situation.
A strategy that is complemented by R&D activities and development of new models. An example is the ongoing construction of the first yacht of a completely new collection: the EXTRA 76’ (24 M), a semi-displacement composite yacht, designed by Francesco Guida for ISA Yachts, with which the Shipyard intends to enter the segment of yachts from 20 to 30 meters.
