Halyard Announces Major Rebrand

Manufacturer of marine exhaust systems Halyard has undergone a  transformation of its corporate identity with an overall rebrand designed to define and illustrate its strategic sales channels in all communications.

For more than 35 years, Halyard has worked toreduce engine and generator vibration noise on all types of marine craft, from small sailboats through to military and commercial vessels and some of the largest superyachts in the world.

Halyard said the new brand identity reflects its commitment in providing a consultation, design and implementation service, enabling it to create marine exhaust solutions for its global customer base. Whilst maintaining Halyard’s marine heritage, the rebrand provides the company with a fresh and distinctive identity to take it forward into new and emerging markets, as well as furthering existing relationships within its three core sales channels - commercial, superyacht and pleasure craft.

The rebrand illustrates more than just a visual brand alignment, the company asserted. To ensure clear communication of its core sales channels to the consumer, each of the company’s sectors are now clearly represented by three separate colorways, displayed throughout the company’s newly designed array of marketing collateral.

The modernized and user friendly, website (www.halyard.eu.com) seeks to increase Halyard’s online presence and communications with current and prospective clients. All of the company’s newly designed product brochures and manuals can be downloaded from the website at the simple click of a button, as well access to all of Halyard’s key products, services, events and news stories.

Explaining the new logo, website and series of marketing creatives, including brochures, adverts and banners, Sales Director Andrew Davies says, “The rebrand has given Halyard the opportunity to have sector specific marketing assets that enable differentiation across our targeted channels. Each sector has its own dedicated brochure and web page which offers the ability for different messages to be communicated.”

www.halyard.eu.com