Northern California
IMTRA Adds Two Account Reps
J. Mark Barrett and Eric MacDonald have joined the outside sales team of IMTRA, a manufacturer and importer of marine and commercial products. “After 35 years with the company, Jerry Truax has retired from IMTRA,” said Eric Braitmeyer, CEO, IMTRA. “He has been a tremendous technical resource, a valued advocate for his customers, a dedicated representative for IMTRA and just a great person. With such big shoes to fill, we have decided to do so with two people. Barrett joins IMTRA on January 26 as recreational Pacific Northwest account representative.
Willard Vessel Chosen to Umpire America’s Cup
Willard Marine, Inc. of Anaheim, Calif. announced that the America’s Cup Racing Association has chosen to use their 43’ High Speed Interceptor RIB as the Umpire Boat for this summer’s race. This year’s new AC 72 Catamarans have hulls that will reach speeds over 40 knots. The Willard Interceptor was designed for high performance and can go as fast as 62 knots which is needed to keep a faster pace than the racing hulls. Willard Marine Inc. is a leading manufacturer of fiberglass and aluminum boats for a wide variety of military, law enforcement, and commercial customers.
App Builder Targets Boat Builders
Apptology, mobile application providers, succcessfully develop & market 8 mobile apps for boat dealers across the U.S. These applications are built on Apptology’s ReadyBuilt mobile application platform that are customized specifically for small and medium-sized businesses, providing a marketing platform that boat dealers can use to better communicate with, and service their customers. Apptology, based in northern California, has been creating mobile applications for over two years with a development team of over 100 software engineers.