Mercury Marine

Sea Ray Launches the SLX 280 Outboard

Sea Ray is continuing the evolution of its SLX Series with the official launch of the SLX 280 Outboard.Keith Yunger, Sea Ray president, said, “Last year we introduced the SLX 260, which received accolades for design and innovation. Our latest model maintains the sleek styling and premium features found on the 260, but with more space and additional amenities that help boaters enjoy a day on the water.”With athletic hull-side sculpting and head-turning elegance, the SLX 280 Outboard features an overall length of 31 feet 5 inches…

Mercury Begins Shipping First Avator Electric Outboards

Marine propulsion engine manufacturer Mercury Marine announced the first group of Avator 7.5e electric outboards has shipped to global customers— a milestone in company’s electrification strategy.The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this year. In January, the company officially launched the 7.5e and displayed concepts of Avator 20e and 35e, both of which will be released later in 2023. Two additional electrification product…

Mercury Marine Unveils V10 Outboards

Mercury Marine, a division of Brunswick Corporation, on Tuesday announced the launch of its new 5.7L 350 and 400hp Verado outboard engines, said to be the industry's first V10 outboards.The new outboards are compatible with the latest Mercury SmartCraft technologies and will also be offered with an optional dual-mode 48V/12V alternator to pair with Navico Group’s Fathom e-power system, an integrated lithium-ion auxiliary power management system, providing boaters the opportunity…

Mercury Marine Opens New Global Distribution Center in Indiana

Mercury Marine opened its new, purpose-built distribution center to support its parts and accessories business. The new 512,000 square foot facility is located near Indianapolis, Ind., a major thoroughfare connecting Mercury’s global customers that will improve delivery and service and will add much needed capacity for scale, stability, and reduced logistics costs, the company said.Mercury’s current distribution facility at its global headquarters in Fond du Lac, Wis., will be repurposed to support its propulsion systems…

Boateka Opens Sales and Refurbishment Center in Florida

Boateka, Brunswick Corporation’s certified pre-owned boat business, has opened a fully-integrated refurbishment and sales center in Merritt Island, Fla. The new 22,000-square-foot location is designed to enhance the boat-buying experience and provide continued synergies between Freedom Boat Club, Brunswick Boat Group, Mercury Marine, and Brunswick’s global parts and accessories businesses, the company said.Since its launch in 2021, Boateka has operated from the Brunswick Integrated Manufacturing Center in Central Florida…

Mercury Debuts New 25 and 30hp Four-stroke Outboards

Mercury Marine, a division of Brunswick Corporation, ahs introduced its next generation of 25 and 30hp four-stroke outboards which the manufacturer claims are engineered to be lighter, faster and easier to operate and maintain.These outboards feature a 3-cylinder, 500cc powerhead with electronic fuel injection. For the first time, electric-start models in 25 and 30hp come standard with Mercury SmartCraft digital technologies, allowing boaters to connect to digital gauges and mobile…

Mercury Marine Names Millender Bailey VP & GM, eSolutions

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has named Perissa Millender Bailey Vice President and General Manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy.Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and planning director. At Ford, she spearheaded electric vehicle user experience…

Sea Ray Introduces Two New SLX Line Vessels

Sea Ray announced two new models in its premium SLX line – the SLX 260 and SLX 260 Outboard, geared for coastal or inland boating with updated design aesthetics, optimized cruising comfort and a seamless command center.“The SLX 260, from bow to stern, was designed to give boaters an ideal day on the water, making it easy to relax and focus on what matters most – like cruising with friends and enjoying time with family. This model represents the future of our SLX line and creates the most premium experience on the water…

Mercury Marine Partners with High Schools for Technician Training

Mercury Marine, a division of Brunswick Corporation, has provided its Mercury University curriculum along with 90hp FourStroke outboard engines and tools to high schools in Florida, New York and Virginia to help prepare the next generation of marine service technicians and address the industry’s workforce shortage.In a survey conducted by the Marine Retailers Association of the Americas prior to the pandemic, more than 85% of boat dealers suggested they had multiple positions in their businesses that were unfilled…

Mercury Marine Unveils Electric Outboard Concept

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced its Avator electric outboard concept as the company progresses toward the formal release of electric outboard products later in 2022 and 2023.“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president. “Electrification is strategically important to us, and this concept provides a first look at…

Bayliner Expands Its Element Series

Building on the Element Series and its strategy to increase boater participation, Bayliner announced the launch of the Element M17. With an overall length of 17 feet and starting at an inclusive price of $18,995, the Element M17 is built on the same foundation that has defined the Element Series models offering smooth handling and on-water accessibility to appeal to the next generation of boaters. The Element M17 features an upgraded seven-person capacity with ample space throughout the helm and cockpit, as well as options for fishing and water sports activities.

Neff Named Boston Whaler President

Brunswick Corporation announced Kris Neff has been named President, Boston Whaler and Nick Stickler has been appointed Vice President of Category Management and Strategic Planning at Mercury Marine. Both announcements are effective immediately.Neff joined Brunswick in 2005 and over the past 16 years, has held a variety of roles of increasing responsibility across many divisions. Most recently, he was the Vice President of Category Management and Strategic Planning at Mercury Marine.

Mercury Marine Announces New Global Leadership Team

Mercury Marine, the marine propulsion systems division of Brunswick Corporation, announced multiple job moves and promotions within its global leadership team, effective immediately.Will Sangster is promoted to President, Mercury EMEA. Sangster has been General Manager of ANZP since 2014 and added responsibility for the Asia region in 2019. Under his leadership, Mercury APAC has continued to grow revenue and market share. Sangster will relocate to Mercury’s European headquarters in Petit-Rechain…

Brunswick Appoints Arbuckle as Marine Autonomy Technology Lead

Brunswick Corporation, in a move to to build on its ACES (Autonomy, Connectivity, Electrification & Shared Access) strategy to develop solutions to further improve boater experiences, named Jason Arbuckle to a newly formed role of Marine Autonomy Technology Lead. Arbuckle joined Mercury Marine in 1997 and has since advanced through the company, working to lead some of the company’s many award-winning innovative technology solutions. Throughout his career, Arbuckle has been instrumental…

Mercury Marine Debuts V12 600hp Verado Engine

Mercury Marine today introduced the new 7.6 liter V12 600hp Verado outboard engine, its most powerful and capable outboard, which includes several industry first features for a wide variety of applications.“With boats continuing to grow bigger and performance expectations continuing to rise, boaters have been asking for a better, more capable high horsepower solution to meet their needs. The V12 Verado outboard is Mercury’s answer,” said Chris Drees, president of Mercury Marine, a division of Brunswick Corporation.

Brunswick Sets New Records at FLIBS

Brunswick Corporation has announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show. Sea Ray, which launched an all-new 320 Sundancer Coupe at Ft. Lauderdale, saw a massive 80 percent increase in show sales from a year ago, demonstrating the success of its reinvention strategy. Boston Whaler continues to benefit from significant year-over-year sales growth in September and October, leading to a very successful Ft.

Harris Supercharges Its Lineup

Harris Pontoons has officially announced that it will offer the Mercury Marine 450R outboard engine on its Grand Mariner and Crowne models effective immediately. In addition, both models will now offer Nautic-On as an option in addition to 7” and 9” screens (Simrad GO7 and GO9 series), an upgrade from the current 5” offering on both models.The Mercury 450R engines, officially released in June 2019, give Harris the largest outboard option it has ever offered its customers, designed for unprecedented high performance and power.

‘Assisted Docking’ System for Outboards

A revolutionary “assisted docking” system that provides a glimpse into the future of boating will be demonstrated at two upcoming events by Mercury Marine and Raymarine aboard a Boston Whaler Outrage. The first event will take place at Mercury’s famed Lake X test center and another demonstration to take place at the 2019 Miami International Boat Show. Integrating Raymarine DockSense assisted-docking is a natural “next step” for Mercury, which introduced Zeus joystick docking, an advanced joystick system for pod drives, in 2007.

Crestliner Redesigns Fish Hawk

Crestliner, the boat maker and a division of Brunswick Corporation, a leader in the recreational marine industry, announced the complete redesign of its flag-ship boat, the Fish Hawk."Inspired by hardcore anglers, the new Fish Hawk includes more advanced fishing features, increased onboard comfort and industry-leading power, plus an all-new model to expand the powerful family: the 1650 Fish Hawk," said a press release from the Otsego, Minn.-based company.“We fully believe it’s possible to make great boats even better, and the new Fish Hawk family exemplifies this,” said Jake Mirabal, Crestliner product manager.