Brunswick Corporation

Navico Invests to Boost Manufacturing Capabilities

Navico Group, a division of Brunswick Corporation, announced a multimillion-dollar investment in its Lowell, Mich. facility to create two Centers of Excellence in metal fabrication and electrification. The investment is intended to increase quality, capacity and efficiency, as well as improve product manufacturing capabilities, the company said.“Navico Group is committed to being a leader in metal fabrication and electrification for the industries we serve, and this investment is a testament to that” said Brett Dibkey, Navico Group President.

Mercury Begins Shipping First Avator Electric Outboards

Marine propulsion engine manufacturer Mercury Marine announced the first group of Avator 7.5e electric outboards has shipped to global customers— a milestone in company’s electrification strategy.The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this year. In January, the company officially launched the 7.5e and displayed concepts of Avator 20e and 35e, both of which will be released later in 2023. Two additional electrification product…

Mercury Marine Unveils V10 Outboards

Mercury Marine, a division of Brunswick Corporation, on Tuesday announced the launch of its new 5.7L 350 and 400hp Verado outboard engines, said to be the industry's first V10 outboards.The new outboards are compatible with the latest Mercury SmartCraft technologies and will also be offered with an optional dual-mode 48V/12V alternator to pair with Navico Group’s Fathom e-power system, an integrated lithium-ion auxiliary power management system, providing boaters the opportunity…

Brunswick Corporation Establishes Navico Group

Brunswick Corporation announced the formation of Navico Group, which will replace its current Advanced Systems Group (ASG). Navico Group will continue to be led by Brett Dibkey and represents a complete organizational integration between the legacy ASG business with two key acquisitions that were completed in late 2021 – Navico and RELiON Battery LLC.The newly formed Navico Group will be comprised of numerous brands that serve the marine, RV, specialty vehicle, and industrial markets.

Boateka Opens Sales and Refurbishment Center in Florida

Boateka, Brunswick Corporation’s certified pre-owned boat business, has opened a fully-integrated refurbishment and sales center in Merritt Island, Fla. The new 22,000-square-foot location is designed to enhance the boat-buying experience and provide continued synergies between Freedom Boat Club, Brunswick Boat Group, Mercury Marine, and Brunswick’s global parts and accessories businesses, the company said.Since its launch in 2021, Boateka has operated from the Brunswick Integrated Manufacturing Center in Central Florida…

Mercury Debuts New 25 and 30hp Four-stroke Outboards

Mercury Marine, a division of Brunswick Corporation, ahs introduced its next generation of 25 and 30hp four-stroke outboards which the manufacturer claims are engineered to be lighter, faster and easier to operate and maintain.These outboards feature a 3-cylinder, 500cc powerhead with electronic fuel injection. For the first time, electric-start models in 25 and 30hp come standard with Mercury SmartCraft digital technologies, allowing boaters to connect to digital gauges and mobile…

Mercury Marine Names Millender Bailey VP & GM, eSolutions

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has named Perissa Millender Bailey Vice President and General Manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy.Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and planning director. At Ford, she spearheaded electric vehicle user experience…

Brunswick Names Cattelan CTO

Brunswick Corporation announced it has appointed Alexandra Cattelan as its chief technology officer, effective immediately. Cattelan will be responsible for continuing to advance Brunswick’s ACES strategy and, more generally, for maintaining Brunswick’s position of technology leadership in the marine industry.Cattelan has more than three decades of experience leading electric propulsion and advanced mobility programs and organizations, most recently serving as vice president, engineering, connected, controls, electrification and autonomous systems for Polaris Industries.

Mercury Marine Partners with High Schools for Technician Training

Mercury Marine, a division of Brunswick Corporation, has provided its Mercury University curriculum along with 90hp FourStroke outboard engines and tools to high schools in Florida, New York and Virginia to help prepare the next generation of marine service technicians and address the industry’s workforce shortage.In a survey conducted by the Marine Retailers Association of the Americas prior to the pandemic, more than 85% of boat dealers suggested they had multiple positions in their businesses that were unfilled…

Mercury Marine Unveils Electric Outboard Concept

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced its Avator electric outboard concept as the company progresses toward the formal release of electric outboard products later in 2022 and 2023.“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine president. “Electrification is strategically important to us, and this concept provides a first look at…

Neff Named Boston Whaler President

Brunswick Corporation announced Kris Neff has been named President, Boston Whaler and Nick Stickler has been appointed Vice President of Category Management and Strategic Planning at Mercury Marine. Both announcements are effective immediately.Neff joined Brunswick in 2005 and over the past 16 years, has held a variety of roles of increasing responsibility across many divisions. Most recently, he was the Vice President of Category Management and Strategic Planning at Mercury Marine.

Mercury Marine Announces New Global Leadership Team

Mercury Marine, the marine propulsion systems division of Brunswick Corporation, announced multiple job moves and promotions within its global leadership team, effective immediately.Will Sangster is promoted to President, Mercury EMEA. Sangster has been General Manager of ANZP since 2014 and added responsibility for the Asia region in 2019. Under his leadership, Mercury APAC has continued to grow revenue and market share. Sangster will relocate to Mercury’s European headquarters in Petit-Rechain…

Brunswick to Acquire Navico for $1B

Brunswick Corporation entered into a definitive agreement to acquire Navico for $1.05 billion, bringing to Brunswick's Advanced Systems Group (ASG) well-known marine electronics brands such as Lowrance, Simrad, B&G and C-MAP."The acquisition of Navico and its award-winning brands will immediately accelerate Brunswick’s ACES (Autonomy, Connectivity, Electrification and Shared-Access) strategy, and support our vision to deliver distinctive new products and technology-enabled experiences,” said Dave Foulkes, Brunswick Corporation CEO.

Brunswick Appoints Arbuckle as Marine Autonomy Technology Lead

Brunswick Corporation, in a move to to build on its ACES (Autonomy, Connectivity, Electrification & Shared Access) strategy to develop solutions to further improve boater experiences, named Jason Arbuckle to a newly formed role of Marine Autonomy Technology Lead. Arbuckle joined Mercury Marine in 1997 and has since advanced through the company, working to lead some of the company’s many award-winning innovative technology solutions. Throughout his career, Arbuckle has been instrumental…

Mercury Marine Debuts V12 600hp Verado Engine

Mercury Marine today introduced the new 7.6 liter V12 600hp Verado outboard engine, its most powerful and capable outboard, which includes several industry first features for a wide variety of applications.“With boats continuing to grow bigger and performance expectations continuing to rise, boaters have been asking for a better, more capable high horsepower solution to meet their needs. The V12 Verado outboard is Mercury’s answer,” said Chris Drees, president of Mercury Marine, a division of Brunswick Corporation.

Brunswick Expands Capability in Electrification Technologies

Brunswick Corporation continues to develop solutions to further improve boater experiences both by advancing the efficiency and capabilities of its core product lines and through its ACES (Autonomy, Connectivity, Electrification & Shared Access) strategy.In order to advance this strategy, Brunswick is establishing new leaders with strong technology experience and strengthening its development capability and investments in electrification technology and programs, in addition to autonomy and connectivity.In support of this effort…

Brunswick Sets New Records at FLIBS

Brunswick Corporation has announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show. Sea Ray, which launched an all-new 320 Sundancer Coupe at Ft. Lauderdale, saw a massive 80 percent increase in show sales from a year ago, demonstrating the success of its reinvention strategy. Boston Whaler continues to benefit from significant year-over-year sales growth in September and October, leading to a very successful Ft.

Fiberglass Boat Design and Technology Center to Open in Fall 2019

Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced plans for the Brunswick Fiberglass Boat Technology Center (BFBTC), the most extensive recreational boat design and technology center in the United States. Located in Edgewater, Florida, the 45,000 square foot facility will be home to the industry’s most formidable boat product development team, with a mission to design, engineer, and launch innovative, industry-leading products for two of the most iconic brands in the marine industry-- Boston…

Crestliner Redesigns Fish Hawk

Crestliner, the boat maker and a division of Brunswick Corporation, a leader in the recreational marine industry, announced the complete redesign of its flag-ship boat, the Fish Hawk."Inspired by hardcore anglers, the new Fish Hawk includes more advanced fishing features, increased onboard comfort and industry-leading power, plus an all-new model to expand the powerful family: the 1650 Fish Hawk," said a press release from the Otsego, Minn.-based company.“We fully believe it’s possible to make great boats even better, and the new Fish Hawk family exemplifies this,” said Jake Mirabal, Crestliner product manager.