Brunswick Boat Group
Boateka Opens Sales and Refurbishment Center in Florida
Boateka, Brunswick Corporation’s certified pre-owned boat business, has opened a fully-integrated refurbishment and sales center in Merritt Island, Fla. The new 22,000-square-foot location is designed to enhance the boat-buying experience and provide continued synergies between Freedom Boat Club, Brunswick Boat Group, Mercury Marine, and Brunswick’s global parts and accessories businesses, the company said.Since its launch in 2021, Boateka has operated from the Brunswick Integrated Manufacturing Center in Central Florida…
Mercury Marine Announces New Global Leadership Team
Mercury Marine, the marine propulsion systems division of Brunswick Corporation, announced multiple job moves and promotions within its global leadership team, effective immediately.Will Sangster is promoted to President, Mercury EMEA. Sangster has been General Manager of ANZP since 2014 and added responsibility for the Asia region in 2019. Under his leadership, Mercury APAC has continued to grow revenue and market share. Sangster will relocate to Mercury’s European headquarters in Petit-Rechain…
Brunswick Expands Capability in Electrification Technologies
Brunswick Corporation continues to develop solutions to further improve boater experiences both by advancing the efficiency and capabilities of its core product lines and through its ACES (Autonomy, Connectivity, Electrification & Shared Access) strategy.In order to advance this strategy, Brunswick is establishing new leaders with strong technology experience and strengthening its development capability and investments in electrification technology and programs, in addition to autonomy and connectivity.In support of this effort…
Fiberglass Boat Design and Technology Center to Open in Fall 2019
Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced plans for the Brunswick Fiberglass Boat Technology Center (BFBTC), the most extensive recreational boat design and technology center in the United States. Located in Edgewater, Florida, the 45,000 square foot facility will be home to the industry’s most formidable boat product development team, with a mission to design, engineer, and launch innovative, industry-leading products for two of the most iconic brands in the marine industry-- Boston…
Seakeeper and Brunswick Boat Group Sign Supply Agreement
In an agreement valid through 2015, Seakeeper has been named Brunswick Boat Group's preferred supplier for stabilization systems. Seakeeper's actively controlled gyros will be offered as options, with projects already underway on the Hatteras 77, and several new Sea Ray and Meridian Sport Yacht, Yacht and Sedan Bridge models in development. In making this commitment to Seakeeper, Brunswick Boat Group can now offer enhanced comfort and safety to its boat customers. After participating in a sea trial on a Seakeeper gyro-stabilized craft, Brunswick Boat Group team members saw the advantages this technology could deliver.
