Brand Management
ABYC Names Seipp Marketing/PR Manager
Shannon Seipp has been named marketing/PR manager at he American Boat & Yacht Council (ABYC), as announced by John Adey, ABYC president. Seipp brings to her new position a background in brand management, for both non- and for-profit organizations. She has worked for Ripken Baseball, US Lacrosse and, most recently, Renegade Communications. She has a master's degree in recreation leadership from James Madison University. Seipp will oversee all aspects of ABYC's communication and media presence.
Navico Bolsters Global Marketing Team
Navico, a manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands, announced the strengthening of its global marketing team. Navico has made changes to a number of positions in its Global and Americas Marketing teams. Jim Deheer will continue his role as Global Brand Director for B&G and has taken on the additional responsibilities for the global brand management of growing the range of Professional Simrad products. Daren Cole has been appointed to the role of Global Brand Director for Lowrance…
